Your website plays a huge role in why people choose to do business with you. Your website can be your business’s greatest sales person.

It Will Work 24/7 – every day of the year, to produce more leads and sales for your business.

Unfortunately, most business owners fail to harness the full potential of their website.

And, their website becomes one of the many, lost in the crowd of the internet.

In this blog, I’ll go through the crucial elements your website needs.

To boost your chances of converting more of your site visitors into leads and sales.


1.Simple is best.

Your first instinct may be to put everything about your business on their website…don’t!

Too much irreverent text or images only serve to confuse the visitor.

To the point, they will click away from your web page and move onto the next.

You have about 8 seconds to convince a new site visitor to stay on your site…

You must have a clean website with a clear USP (unique selling proposition).

A USP – is a headline or short sentence…(not too long). Communicating to your site visitor – the problem you solve for them…

….and why they should do business with you.


2. Use a clear heading & sub heading

Your Heading (H1) should state clearly what you do. This will help your visitor to know they’re on the right site. Your Sub Heading (H2 or H3) should back up your heading by telling the visitor…

…What BIG benefit – they’ll receive when they use your product or service.


3. Use video

Having a video to sell your business on the internet is now a must.

Statistics have shown. Visitor engagement and conversions increase by up to 230% when you use video.


For your video to be effective. It needs to be quality and well scripted to have an impact. Cheap homemade videos don’t do as well.


4. Have a primary course of action

What is the one thing you want your site visitor to do once they land on your webpage?

…Do you want them to contact you?

…Request more information?

…Buy a product?

…download a report?

…Watch a video?

Each web page needs one primary course of action. Make it clear to your site visitor – this is the next logical next step to take.


5. Use a lead magnet

A great lead magnet is a way to engage your site visitors and encourage them to interact with you…

Generally, this is the form of a free offer or product. In which the visitor gives you their details in exchange for something of value.

It doesn’t have to be expensive. It can be as simple as an E-book or free report.

It depends on your audience and what they are looking for.


6. Give clear options

When your visitors come to your website they are looking for information.

Visitors never come to your site to look around and hang out.

It is important you make it clear what you have to offer them and how they can get it.

The easiest way to achieve this is through the use of a clear navigation bar or directory buttons.


7.Use social proof.

Once a website visitor has decided you have the product or service they want.

Their next decision is: Why should they trust you?

Your website should have as much social proof as possible.

Use client testimonials where you can. But, case studies, statistics, data or social media followings, work as well.


8. Ensure you are mobile optimised.

Most internet browsing now happens on mobile devices these days.

According to data released in 2016 up to 51.3% of your site traffic will come via from a mobile device…

…and, that number is only rising.By not having a mobile website or at least a mobile

By not having a mobile website or at least a mobile optimised website. You’re missing almost 2/5 leads.

This figure will only grow in the future as our we become more addicted to our smart-phones.

With mobile sites, your prospects are usually searching on the run.

So, make your mobile website as simple to use as possible.


9.Use contrasting colours

Using contrasting colours to draw attention to your desired action.

It makes it easier for your site visitor to know what you want them to do next.

Use bright colours to draw the visitor to your primary course of action.


10. Improve page load speed

Your customers are more time sensitive than ever.

For every second your visitors need to wait for a page to load…

You’re giving them a chance to click away.

Improving page load speed will improve your customer’s user experience (UX).

…and, your website UX plays a big part in conversion rate.

How to improve your WordPress websites load speed:

It’s frustrating waiting for a website to load…

Most times, you’ll click away – if a site’s taking too long to load…

Am I right…or, am I right?

You can’t afford to have a slow loading website in 2017…

…Your user’s don’t like it and Google HATES it…

See, Google’s all about providing a great user experience.

And, your website’s load speed’s a key metric it uses when determining if it’s going to rank your site.

Now, before I get into how you can boost your site’s page load speed…

I need to point out – Google doesn’t reward fast websites – not yet at least…

But, Google will punish you, if your site is super slow.

As a rule of thumb if your website loads in less than 4 seconds…You’re OK.

How can you check if your site is too slow?

…or at risk of being penalised?

If you check the top 3 ranked websites for any keyword you’re trying to rank your site for…

Then make sure your site speed’s at least on par with them. This will give you a fair indicator your site won’t be penalised for load speed.

How can you check your website’s load speed?

To check your site’s speed and run comparisons against your competition. I use a free tool call GT-Metrix.

Simply – copy and paste your URL into GT-Metrix. Then hit the analyze button. This’ll create you a full report on your site’s load speed…

OK, so now you know your site’s page load speed…

What can you do to improve it, if it sucks?


Here are 7 things you can do to Boost your website’s load speed…

1) Use a better hosting

A lot of the hosting providers pack their servers with too many domains. This results in poorer performance and slower server speeds.

Search for a hosting provider that has a reputation for providing speedy hosting.

I use and recommend Site Ground website hosting


2) Use the right sized images

Images are a big part of most websites. But, they can put a lot of weight on your web page. Ensure your images are the correct size.

In Firefox if you hover your mouse over an image, and right click – then select >> View Image Info

This’ll show you the original size of the image and the dimensions it’s scaled to. The scaled dimensions are the RIGHT size.

I use a free tool called Canva to re-edit the image to the correct size and re-up load it to your site.

I also recommend you use a plugin called WP Smush to compress (smush) your images.


3) Use a Caching plugin

Unlike the old HTML websites. WordPress uses a dynamic platform that runs on PHP.

Meaning each time a person visits a web page it has to build your website from scratch…(this takes a long time)

Caching stores a built file of your website and serves it to your site visitor – instead of building it from the ground up each time.

A free caching plugin I use and recommend is WP Super Cache


4) Use a CDN

A Content Distribution Network (CDN) is a is a network of hosting servers.

A CDN will identify which server is closest to your visitor and upload your site from there. This eliminates lag time if your hosting provider’s located overseas.

I use Cloud flare it does have a free version…

…but, I would recommend signing up for the paid subscription.You can setup Cloud flare inside your Site Ground Hosting with ease.


5) Clean out Your plugins

When you first build your WordPress site it’s easy to start uploading lots of plugins. Only keeps plugins that you’re using on your site and delete any that you’re not.

This will take the unnecessary weight off your site.


6) Social buttons

Social media is a big part of online marketing. It’s also something that impacts on your page load speed.

Most social widgets load on an I-frame pulling all its data from external sources. This increases the number of external connections your page makes before it loads.

Try using social sharing buttons as opposed to social networking buttons.


7) Keep above the fold light

The above the fold section’s what your visitor see’s first when they land on your site.

Keep this area light so it loads fast –  put any unnecessary images, social links, and videos below…

That’ll buy you a few extra seconds for heavier parts of your site to load. While your visitor is looking at the content at the top of your page.

This way your user’s experience is not affected.


The internet handles over 80% of all searches for your business. If your website is not

If your website is not user-friendly and converting well.

You stand to lose a lot of new business to your competition.

What have you done to help your website convert better?

Marcus Jovanovich
Marcus Jovanovich

Marcus Jovanovich is a Marketing Coach and expert when it comes to online conversion and lead generation. Having run several successful traditional ‘bricks & mortar’ and e-Commerce businesses over the past 15 years, Marcus is now a sought after marketing coach and mentor for those wanting to grow their businesses by focus targeting all aspects of business marketing.

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