A Simple Step by Step Guide to SEO

A Simple Step by Step Guide to SEO…

What is (SEO) Search Engine Optimisation?

If you’re a newbie to SEO. Here’s a (short) run down of what Search Engine optimisation is…

…it’s the process of making your website better compliant with search engines algorithms…

So they’ll rank your website higher in their search results. When someone searches a key word related to your site.

 

SEO TOOLS

Below is a list of SEO tools you’ll need to get started…

 

Google Analytics:

Analytics is a must for anyone with a website. It’s a free tool provided by Google…

It gives you access to key data, you can use when performing search engine optimisation.

 

Google Search Console:

Google Search Console (formally named Google Webmaster tools) is another great free tool.

It gives you deep insights into how Google is crawling and indexing your website.

 

SEM Rush:

SEM Rush is a spy tool used to peek inside the websites of your competition.

A spy tool such as SEM Rush is critical in off page SEO.  There are other Spy Tools available, but this is the one I use and recommend.

SEMrush
Google AdWords account:

You don’t need to run Google AdWords to have an account.

But the free key word planner inside your AdWords account is an important tool when you’re doing key word research.

 

SEO TERMS

Ok, so here are some SEO terms you’ll need to understand…

SERP:

SERPs is an abbreviated term (search engine results page) used to describe Search Engines. While I may refer to Google in this report…

…these practices work on other SERPs such as Bing & Yahoo.

 

White HAT/Black HAT:

White hat SEO refers to techniques which follow Google’s best practice guidelines.

Black hat techniques go against them, and thus you‘ll run a higher risk of Google penalizing you.

Fact is – Google doesn’t like any form of SEO as it’s a manipulation of its search results…

…but as long as you play nice – Google’s OK with that!

 

Google Penalty:

If you do the wrong thing in the eyes of Google, your website may incur a penalty.

These can be both manual penalties (issued by a person from Google) and an algorithm penalty (automatically issued by the Google algorithm)

Incurring a Google penalty makes it impossible for you to rank your website.

 

Long tail keyword:

A long tail keyword or phrase is a search term which consists of 3 or more words.

For example – Male personal trainer south Brisbane.

Long tail keywords are a great place to start your SEO, as they have lower competition.

 

Head Term:

A head term is a short key word or phrase (usually 1-2 words max). These words have high search volume…

But they also have a lot of competition and are harder to rank for.

 

Search Volume:

Refers to a number of monthly searches for a particular key word or phrase.

 

(PR) Page rank:

Page rank is what Google uses to grade your website. Page rank is from 0-10 the higher your page rank, the higher you rank.

 

Link Juice:

Link juice is a term to describe the amount of page rank which passes through a link to another website. A link from a website that has a Page Rank of 10 is more valuable than a link from a site with a PR of 3.

 

Algorithm:

An Algorithm is a software which uses strict parameters to measure and file data. Google uses it to both rank websites and to create relevant matches with search terms.

 

How to Find Keywords For SEO

Key words are the gate way connecting your search traffic to your website.

When a user searches a key word or phrase we call these “Search Queries”.

How your website matches a Search Query will determine where it ranks in the search results.

…and other factors I’ll go through below…

 

Start with your Buyer Persona:

Start by understanding your buyer persona. This will help you identify key words most relevant to your searches,…(your customers)

 

Understand the other 99%:

Of all your markets searches only 1% will be for you’re selling.

It’s important to understand what else they search for.  And target key words related to those topics.

To do this, start by hanging out where they would – Social media sites, blogs, forums etc.

 

Find relevant Topics:

You should aim to find 5 related topics to you niche…

For example, if you are a personal trainer in the fitness space, you could use topics such as…

1) Personal Trainer

2) Weight loss

3) Muscle Gain

4) Diet & Nutrition

5) Fitness

 

Use Google Suggest to help find long tail key words:

Type the topic into the Google search bar and look at what key words Google suggests (before you hit enter).

Pro tip: put a couple of spaces before the key word and see what other words Google suggests….

This should give you a good list of long tail keywords to use in your SEO.

 

Check Google Related searches:

Now you’ve your list of key words, Google them one at a time.

Scroll to the bottom of the page and look for the section where it says SEARCHES RELATED TO… …Copy these words to your list also.

 

Jump onto Wikipedia:

Next search your keyword in Wikipedia. In the article look for the outbound links (links pointing to other pages).  Then copy the anchor text Wikipedia use to your key word list.

 

Check the Search Volume:

Ok, now you’ll need to get search volume for each keyword.

Use the Google keyword planner and write down the search volume of each word.

The get specific volumes you may need to use software such as SEM Rush.

 

Are they Money words or Info words?

Depending on the page your ranking? You’ll need to determine if a key word is a…

Money word – A search term people use when buying things, or…

Info word – A search term used to find more information.

To find out Google your keywords –  “Money or Info”. Search it in Google. The take note of how many AdWords Ads appear at the top and bottom of the page…

If there’s a lot, this would indicate it’s a money word.

If there’s none it would indicate is an info word.

Another way is to use the Google keywords planner tool,…(located in Google AdWords)

Put your key word into the Google key word planner.

And look at the column –Average Cost Per Click (CPC) – if it is low, then it’s an info word. If it’s high, then it’s a money word.

 

Is the key word trending up or down?

As SEO is a long term strategy, it’s critical to understand if your key word is getting more or fewer searches over time?

By using Google Trends you’ll see if it’s growing or falling in search volume.

 

Are you a market match?

Last but not least! Google your key word and inspect the top 5 websites…

Does your website relate and would it compete well with the other sites once you rank?

Look at the similar attributes the top 5 site have and ensure you have them in your site also…

Google tells you what searchers want, so pay attention to this…

There’s no point putting in all the effort to rank your website if it’s not what your search traffic want to find.

 

How To Do On Page SEO

On-page SEO is the practice of ensuring you structure your website – how Google (and other SERPs) like it.

This ensures Google can crawl and index your site, without any hassle.

On page SEO will also tell Google – “what key words you want to rank your pages for”

 

Front load your title tag:

When constructing your title tag place your key word at the beginning…

For example, if your target keyword is – Personal Trainer.

Use…

Personal trainer Brisbane

Rather than…

Brisbane personal trainer

 

Use clean urls

By default, some sites use messy urls.  Use clear URL’s that include your target key word.

 

Shorten your URL:

When posting a blog or creating a new page. Try to use a short URL.  Studies have shown short URLs out rank long messy URLs.

For example, use…

www.fitness.com/personal-trainer

Rather than…

www.fitness.com/male-personal-trainer-south-brisbane

 

Use Multimedia in your blogs:

User experience is a big part of Google’s ranking algorithm. A simple way to improve your UX is…

…to include images, audio, and video in your blog post or web pages.

 

Outbound links:

Have at least 2 out bound links in all your blog posts. Google wants to see that you’re an active player on the internet.

And not focused only on saving your page rank for your own website. Try to link out to high authority sites in your niche, helpful to your visitors.

 

Include your keyword at the beginning of your post:

Place your key word in the first 100 words and if possible in the very first sentence. Google places more weight on key words at the top of a page than the bottom.

 

Use your Keyword in your H1:

It’s important you place your key word in the H1 title tag. This gives Google a clear sign, this is your target key word.

 

Improve Page load speed:

How fast your website loads, has an affect your user experience. Keep your site light and fast.

 

Use social sharing buttons:

While social signals don’t carry a lot of weight on their own, they do help your link profile look more natural. The WordPress social sharing plugin I recommend is Social Warfare

 

Publish (Easy to read) long content that gives value:

Try and use blog posts at least 2000 words. As a rule the more words the better, but it has to be relevant high-quality copy…

…no one likes to read rubbish content.

Ensure it’s quality content and it has a good read score. Use the HemmingWayApp.com to help with this.

 

Watch your bounce rate:

Bounce rate is a strong indicator on whether your visitors are enjoying your content. You can check your bounce rate in your Google Analytics.

 

Use LSI keywords:

Latent Semantic Indexing keywords are key words found alongside your key word.

Simple search your key word, then scroll to the bottom to the – “Searches related to” section. Try to use these key words throughout your copy also.

 

Improve Dwell time:

Dwell time is how long a visitor spends on each page. Make every page more interesting. Add more features ie images, audio or video – to increase the time your visitor spends on a page.

 

Internal Linking:

Make sure on every blog post you link out to 2-3 of your older posts. Link to pages you’re trying to rank higher. It helps if they’re relevant.

For example, an SEO blog should link to a Blog about backlinks

Instead of…

…the SEO blog linking to a blog about Facebook Ads

 

H2 & H3 Tags:

Place your key word in your H2 and H3 tags. No need to overdo it as it’s not a huge ranking factor. But it can help a little.

 

Image Alt text:

Optimise your images for your key word – Include the keyword in the name of the image and in the ALT text

 

Keep it close to home:

Keep pages you want to rank close to your home page.

This will increase the amount of page rank that gets passed through. Your key pages should be no more than 3 clicks away from your home page.

 

Increase your CTR:

In your search console, you can see the “Click through Rate” of each page. Look at which pages have low CTR and change the Meta description to something more appealing.

 

Upload a Site map:

By uploading an XML sitemap to your search console you’ll help Google crawl and index your website.

 

How to Do Off Page SEO

When we talk about off page search engine optimisation it’s all about – BACK LINKS.

A back link is, a link placed on another website which points back to your site.

Below are some of the best techniques for getting backlinks to your site…

There are 1000’s of ways to get back links. But In this report, I’ll focus on my tops back link strategies.

 

How to get Back Links For Better SEO rank

Anchor text:

Anchor text is the – text that overlays the link.

This tells Google which key word to index for the link. It’s also a good idea to have the key word in the URL.

You don’t want to do an exact key word match, use a key word that is relative but not exact- This looks more natural to Google.

 

Domain Authority and Page rank:

Metrics used to gauge the website…use SEO Quack to do a quick search.

 

Link location on the page:

A link up in the main content is much better than a link buried in the footer. As a rule – The higher on the page the better!

 

No-Follow/Do-Follow:

Before linking from a page, check if it’s a do follow (passes on link juice) or REL No-follow does not pass on link juice.

Your goal is to get ‘Do-Follow’ links -from sites with high DA or PR scores.

It’s also important to have some ‘No-Follow’ links, as this makes your link profile look more natural.

 

Google Alerts:

Set up Google alerts. Any time you’re mentioned on Google. See if there is an opportunity to reach out and ask for a link.

 

Blog Comments:

Comment on blog posts and include a link back to your site. Be sure to only comment on relevant posts.

Try to post a meaningful comment – this will give you a higher chance of the site publishing your comment.

Be aware most blog comments are – No-Follow. So don’t overdo it.

 

Broken Links:

Use the Chrome extension – broken link checker to find broken links (404 not found) on other sites.

Then reach out the owner and ask them to re-direct the link to your site (assuming it’s a relative)

 

Content Upgrade:

Look at what sites are linking to your competition by using SEM Rush…

…create a similar piece of content, but make it better than the one they’re linking to.

Then reach out to the page linking and ask them to link to your instead.

 

Guest Blogs:

Find blog posts in your niche. Reach out and ask if you can write a blog for them in exchange for a link back to your site.

 

SEO Spy tools:

The best way to rank in Google using back links – is to check out who is linking to the sites ranking for your key word.

You can do this with SEM Rush. Once you find where they’re getting links from. Devise a strategy to get a link from that site also.

Try SEM rush now…simply copy your competitor’s domain into the search bar and start spying…

 

Competitors link profile:

If you find sites that link to the top ranking site, but you’re unable to get a link from the same site. Find a website with the same relevance, domain authority and page rank, and get a link from them.

You can use the SEO Quake chrome extension to find these metrics on your Google searches.

 

Info Graphics:

Create a cool infographic…

Then share it on the web and social media. You should reach out to other sites and ask them to use your infographic on their site.

Offer to write them a unique intro to the infographic. This’ll mean they’re getting something new and fresh for their site.

Make the intro a high quality 400-500 word blog. Remember to include one back link to your site in the first 100 words.

 

Reviews and testimonials:

People love when you say good things about their company. Offer a testimonial or review in exchange for a link back to your site.

 

CONCLUSION:

Search Engine Optimisation is a great way to build your online presence.

In this post, I share an in depth look into everything you need to know…

…to get your website moving up the rankings. What are some of your best SEO tips? – share them in the comments section below…

About The Author

Marcus Jovanovich

Marcus Jovanovich is a Marketing Coach and expert when it comes to online conversion and lead generation. Having run several successful traditional ‘bricks & mortar’ and e-Commerce businesses over the past 15 years, Marcus is now a sought after marketing coach and mentor for those wanting to grow their businesses by focus targeting all aspects of business marketing.

Leave A Response

* Denotes Required Field