Are you using a first contact marketing funnel?

Most business owners I talk to are too concerned with “not offending” their prospects…
…and it cost’s them thousands of dollars, as it usually leads to weak sales and marketing practices.

But if you’re not prepared to ask someone to buy your product or service, how will you make any money?

And this leads me to one of the most significant missed opportunity in EVERY business…

The First Contact Marketing Funnel.

…what’s a First contact marketing funnel?

It’s the online sales funnel you trigger when a prospect first contacts you.

Regardless of how they first make contact!

In other words, your up-sell.

See, your prospect has given you their details; name, phone, email etc. Take this as a vote of confidence. So, instead of sending them to a generic “Thank-You” page.

You’ve earned the right to ask if they would like to take it a step further…

“Strike while the Irons Hot”

Take the opportunity to drive the relationship forward. When they’re most excited and receptive to you?

…right after they make the first contact.

After all, if they choose to say NO to your offer, you’ll still have their details. And you’ll follow them up as you would’ve anyway.

The BIG Benefits of a First Contact Marketing Funnel are:

Improved conversion rate
You’ll convert more visitors into sales, making a higher ROI on your marketing.

Recover your AD spend:
If you’re running paid traffic, then you can make your AD spend back immediately. Giving you the ability to reinvest into more traffic.

Separate buyers from browsers:
Your goal in business is to get more ‘buyers’, not prospects. List building is great. But lists don’t pay you money – buyers do! By separating the buyers from the browsers. You can focus more time, money and attention on the people who are happy to pay you.

Progress your prospect:
If you don’t have a product or service, you can offer at the point of contact. You can still advance the sale by providing more value such as a webinar, free download or free video series etc.
Or ask them to take the next step in the sales process, i.e., complete a project overview, job quote or order summary.

It STOPS them searching
If your prospect opts in and then takes you up on your offer, it stops them searching. They no longer will be looking around at your competition.

TIP: always follow up with an email and offer your upsell. Unlike every other email you send – a confirmation email has a 90% open rate.
So, it’s an excellent opportunity for you to ask them for further commitment.

So, why don’t you do this?

Because you assume new prospects won’t respond!

…or the BIG one, you’ll “offend them”…

…and scare them from wanting to do business with you!

But what you’ll discover is a lot of your prospects are in fact hot traffic. People who are ready to jump in and take action.

What it all boils down to is…

If you offended a prospect by asking for their business,

Are they a prospect you want?

I mean, wouldn’t you prefer customers who make fast decisions and are happy to pay you?

CONCLUSION
You work hard and put a lot of time, energy and money into acquiring a new prospect. Don’t let them go before asking them for their business. Do it immediately with you First contact marketing Funnel. We live in a world where attention is fleeting. Don’t assume your prospect will still be interested a day (or even an hour) after the first contact. Strike while the irons hot…and you’ll close more deals,…(and make more money).
What are some offers you have used as an upsell in your first contact marketing funnel?


Marcus Jovanovich
Marcus Jovanovich

Marcus Jovanovich is a Marketing Coach and expert when it comes to online conversion and lead generation. Having run several successful traditional ‘bricks & mortar’ and e-Commerce businesses over the past 15 years, Marcus is now a sought after marketing coach and mentor for those wanting to grow their businesses by focus targeting all aspects of business marketing.

    2 replies to "Your First Contact Marketing Funnel"

    • Hi Marcus, Great article – I’m definitely going to try this! Is the idea just to get any kind of commitment from them? My offer is a big ticket item so I need to build some trust before they do the big sale. Jess

      • Marcus Jovanovich

        Hey Jess,
        If you don’t have a logical gateway product, in the form of a smaller purchase which leads them into your big-ticket sale. Use the first contact funnel to advance your standing in your prospects mind. Offer a free mini video series or webinar to further educate your prospects. Ensure the education you offer has massive value for your prospects and solves their problem. This will help you stand out from your competition and at the same time built trust with you and your brand. Good Luck! Marcus.

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