It’s frustrating waiting for a website to load…

Most times, you’ll click away – if a site’s taking too long to load…

Am I right…or, am I right?

You can’t afford to have a slow loading website in 2017…

…Your user’s don’t like it and Google HATES it…

See, Google’s all about providing a great user experience.

And, your website’s load speed’s a key metric it uses when determining if it’s going to rank your site.

Now, before I get into how you can boost your site’s page load speed…

I need to point out – Google doesn’t reward fast websites – not yet at least…

But, Google will punish you, if your site is super slow.

As a rule of thumb if your website loads in less than 4 seconds…You’re OK.

How can you check if your site is too slow?

…or at risk of being penalised?

If you check the top 3 ranked websites for any keyword you’re trying to rank your site for…

Then make sure your site speed’s at least on par with them. This will give you a fair indicator your site won’t be penalised for load speed.

How can you check your website’s load speed?

To check your site’s speed and run comparisons against your competition. I use a free tool call GT-Metrix.

Simply – copy and paste your URL into GT-Metrix. Then hit the analyze button. This’ll create you a full report on your site’s load speed…

GT METRIX free website speed testing

OK, so now you know your site's page load speed...

What can you do to improve it, if it sucks?

 

Here are 7 things you can do to Boost your website's load speed...

1) Use a better hosting

A lot of the hosting providers pack their servers with too many domains. This results in poorer performance and slower server speeds.

Search for a hosting provider that has a reputation for providing speedy hosting.

I use and recommend Site Ground website hosting

 

2) Use the right sized images

Images are a big part of most websites. But, they can put a lot of weight on your web page. Ensure your images are the correct size.

In Firefox if you hover your mouse over an image, and right click - then select >> View Image Info

This'll show you the original size of the image and the dimensions it's scaled to. The scaled dimensions are the RIGHT size.

I use a free tool called Canva to re-edit the image to the correct size and re-up load it to your site.

I also recommend you use a plugin called WP Smush to compress (smush) your images.

 

3) Use a Caching plugin

Unlike the old HTML websites. WordPress uses a dynamic platform that runs on PHP.

Meaning each time a person visits a web page it has to build your website from scratch...(this takes a long time)

Caching stores a built file of your website and serves it to your site visitor - instead of building it from the ground up each time.

A free caching plugin I use and recommend is WP Super Cache

 

4) Use a CDN

A Content Distribution Network (CDN) is a is a network of hosting servers.

A CDN will identify which server is closest to your visitor and upload your site from there. This eliminates lag time if your hosting provider's located overseas.

I use Cloud flare it does have a free version...

...but, I would recommend signing up for the paid subscription.You can setup Cloud flare inside your Site Ground Hosting with ease.

 

5) Clean out Your plugins

When you first build your WordPress site it's easy to start uploading lots of plugins. Only keeps plugins that you're using on your site and delete any that you're not.

This will take the unnecessary weight off your site.

 

6) Social buttons

Social media is a big part of online marketing. It's also something that impacts on your page load speed.

Most social widgets load on an I-frame pulling all its data from external sources. This increases the number of external connections your page makes before it loads.

Try using social sharing buttons as opposed to social networking buttons.

 

7) Keep above the fold light

The above the fold section's what your visitor see's first when they land on your site.

Keep this area light so it loads fast -  put any unnecessary images, social links, and videos below...

That'll buy you a few extra seconds for heavier parts of your site to load. While your visitor is looking at the content at the top of your page.

This way your user's experience is not affected.
IN CONCLUSION

Your website's page load speed is a critical factor in increasing your website's conversion rate. It ensures your visitor's experience is a positive one. And, it also keeps Google happy. By using these seven tips you'll boost your site's speed in no time (pardon the pun). What's a change you've made to increase your website speed?

 

 


Marcus Jovanovich
Marcus Jovanovich

Marcus Jovanovich is a Marketing Coach and expert when it comes to online conversion and lead generation. Having run several successful traditional ‘bricks & mortar’ and e-Commerce businesses over the past 15 years, Marcus is now a sought after marketing coach and mentor for those wanting to grow their businesses by focus targeting all aspects of business marketing.

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